Product design is a way of making decisions visible. I use research, interface design and systems thinking to turn complex digital products into clear, useful experiences.

Notes

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Blog posts

Tagging AI-generated images with SynthID The Cognitive Miser: Why Our Mind Chooses the Easy Way Psychological inertia – about the difficulty of changing the path once chosen Aversion to changes in product design – how to guide the user through an emotional rollercoaster What is Brain Rot? – The impact of excessive use of digital media on cognitive functions Colorful revolutions: Oatly, Liquid Death, MTV, Merck and Braniff – stories about iconic visual identities See 34 posts

Articles

Tagging AI-generated images with SynthID Sobering up in IT in an era of macroeconomic shocks and transformations See 2 posts

Selected clients

Nordic Construction Company Sweden, Norway, Denmark, for Droids on Roids
AmRest Poland, Spain, for Squares
CCC Shoes & Bags Poland, for Droids on Roids
QIAGEN Germany
NoHo Partners Oyj Finland, for Squares
CloudVisor by AWS Lithuania, for Squares
S3 Connected Health Ireland, for Squares
Fiat Poland
Digades Germany, for Droids on Roids
Sky Home Sweden, for Software Brothers
Bussr Indonesia, for Software Brothers
Meemo United Arab Emirates, for Software Brothers
OhMiBod USA, for Droids on Roids
wFirma Poland, for Squares
Revote Saudi Arabia, for Droids on Roids

Enterprise B2B research

User research, usability testing and product workshops across 20+ countries.

EMEA
  • Poland
  • Germany
  • Sweden
  • Denmark
  • Spain
  • Romania
  • Estonia
  • France
  • Hungary
  • Belgium
  • Cyprus
  • Portugal
  • South Africa
  • Botswana
  • Saudi Arabia
  • UAE
North America
  • USA
  • Canada
Latin America
  • Brazil
APAC
  • Japan
  • Australia
  • Indonesia